The much-discussed free-for-all in top level domains is likely to arrive in December this year, the Financial Times reports, for a cool $185,000 each.
The sea change in domains, which will allow companies to have their own TLD such as .nike and .sony, has been delayed several times by controlling organisation ICANN. The FT cites the minefield companies will have in protecting their trademarks and, more importantly, how consumers will remember what comes after the dot as well as what comes before it.
Until then, dot com will remain king of domain TLDs. Many in the industry reckon it always will, as the introduction of otherextensions like .biz, .ws and .info have failed to make a dent in the globally-recognised .com.
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