NeuStar, the organisation which runs the .biz domain extension, amongst others, has applied to domain regulator ICANN to allow one- and two-letter domain names for the .biz TLD.
Tim Switzer, VP of registry services at NeuStar explains that the introduction of the new domains will help “to increase competition in the marketplace and to raise awareness of the .biz brand.”
Many commentators reckon it badly needs it as it has failed to make an impact on the domain or business communities since its introduction in 2001. In 2008, it was the eigth most popular TLD, behind country codes .de and .co.uk, with the field headed, as always, by the .com.
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